SEO - what is it, and why do you need it?

Whether you're new to the business world, or you've been around for a while, chances are you've come across the term SEO. There are two main responses to this term:

  1. What's SEO?

  2. How the heck do I get SEO to work for me?

The good news is that, on the most basic level, SEO - or Search Engine Optimisation - is really quite easy. The bad news? It can still take a fair amount of work to get your SEO working really well. (But that's where Tech For Pracs steps in to make everything a lot easier for you!)

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Why you should pick Squarespace over Wordpress or Wix

My first experience at trying to build my own website for my clinic, probably sounds a lot like yours.

My first website was a rushed Wordpress website because that was the platform "everyone said was the best website platform for naturopaths” So I thought how hard could it be, i’ll do it myself. My budget was small so I knew I had to take the DIY route which didn’t scare me that much, because I had used it a few times for whilst working in other industries but honestly. I wanted to throw the laptop out the window. I found the platform frustrating with all the others, the free templates, the paid templates, the plugin options and really, it was and not very intuitive, so I put the project on hold for a very long time. It wasn’t till I went searching for other options I found Wix, my clinic With Wellness was originally built on this which was great for 12 months. I had an embed booking system, an online shop for 500 item Testing and it was easy enough to add things. The huge issue came with the lack of functionality and it was a clunky system for the price I was paying. After a few unsuccessful attempts, a few strong cups of herbal tea I came across Squarespace.

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Keeping Professional Boundaries Using Tech

When you start your own business, the lines between work and life begin to blur. You want to give everything to your biz and be available every day of the week. But that is a one-way road to burning out. As a health practitioner, maintaining professional boundaries is even more essential – otherwise, you’ll end up with clients that text and email 24-7.

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Shonelle SiegmannComment
Can Tech Make You More Productive?

For most of us, technology is just a distraction. How many times have you unlocked your phone and started scrolling through social media without even realising it? But what you might not realise is that the right tech can boost your productivity. Today, I want to share a few of my top recommendations for using tech for good (not procrastination!)

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Shonelle SiegmannComment
SEO 101 For Health Practitioners

When you venture into the online world, SEO is one of the first unfamilar terms to turn up on your radar. But what is SEO, or Search Engine Optimisation, and why should you care about it? Let’s go over the basics of what you need to know.

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Shonelle Siegmann