Website Platforms For Health Pracs - What You Need To Know
When you’re a new practitioner, creating a website will be on the to-do list. But websites aren’t as simple as you might hope. There are a few different options for platforms to build your site on. We’ll look at the three most popular options, and why you might want to use them.
This is the most commonly used platform for websites, and for good reason. There are plenty of add-ons available on Wordpress, and many are free. For example, you can use Afterpay, Zippay and even accept Bitcoin payments if that’s your jam.
But the downside of so many options is that there’s so many to choose from! It’s generally best to get someone to set up the basics for you, then go from there.
To get started, you’ll want to get your domain sorted through a service such as Panthur or Siteground. Then you install Wordpress, and get started. There are plenty of templates, both free and paid.
Wordpress is also generally the best option for SEO purposes.
Best for: a practitioner who is confident with what they want in a website, and are willing to put some time into them. It may also suit someone who wants to outsource the creation of their website.
When you want to DIY, Wix is often one of the first options that comes to mind. And it’s brought in some pretty cool features recently. For example, there’s a wizard that you can use to figure out your website colours based on your logo.
There are plenty of templates that you can customise, or you can start from scratch. You can blog from your phone – the back-end is much more user-friendly than Wordpress.
You’ll get a free domain, and payments can be made monthly if you prefer. This can make it a good starting point for a website.
But it can be pricey if you want to use a lot of the add-ons. Bookings, shops and more - all of these plugins are done through Wix. And that means they will charge for them.
Wix also tends to run slower than other platform options, and doesn’t rank the best SEO-wise.
Best for: a practitioner with beginner to average technology-savvy. They want their site to be easy to edit and change up regularly.
Finally, we come to what is really the new kid on the block – Squarespace. It’s a very user-friendly option. You have some good options for things such as shops, and you can pay month-by-month.
It takes a pretty minimalist approach to websites. So it can be a good starting point, especially if you just want to set up a minimal website quickly.
However, this also means it’s not great for full customising. You can pick from the templates and use as is or you can use them as a starting point - which is what I do for most of my clients using squarespace.
Squarespace is good for SEO – not as good as Wordpress (as you can get a plugin with wordpress), but better than Wix.
It is by far my favourite platform to work on because handover is a lot smoother. Plus you can do a demo site and link then convert to live by connecting the domain.
Best for: a practitioner with beginner to average technology-savvy. They want a minimalistic website that they can put together in a few days.
If you don’t know where to start with your website, it might be best to get someone to walk you through it, step by step. Head here to learn about how I can help you get started or how I can just do it for you.