Newsletters: Why Health Practitioners Need Them
One of the most important tools for a health prac to get familiar with is a newsletter and mailing list. These can be used strategically to engage with current clients and followers. So let’s dive into why you need to get yourself set up wit them.
Why can’t you just use social media?
This is a common question I hear from (often overwhelmed) practitioners. There is a lot to manage at once, and newsletters can seem unnecessary. Some pracs just want to use social media to connect with their audience.
But think about this: you own nothing on your Facebook page. If it shut down tomorrow, you’d be left with no way to contact people. And it can happen – sometimes people can lose access or posting privileges if they’re reported for spam or show unusual activity.
Social media can also be very hit-and-miss, especially with the new algorithm changes. People are less likely to see your posts, unless you’re forking out money to boost them.
On the other hand, a mailing list is something that you own. You have permission to contact the people on the list. They’re much more likely to see an email, because it’s in their inbox.
Using a newsletter is a great way to remind people who you are and what you do. Who knows – you might pop into their email just when they need you.
What to share in a newsletter
Don’t know what to share in a newsletter? Think about things such as:
Your blog posts
Sales and promotions on occasion
What’s going on in your clinic
Free resources and bonuses – these are a great way to get people to opt-in for your list
Any challenges or workshops you might run via email
If you are going to be on holiday and therefore not in contact
Basically, a newsletter is an opportunity to let your reader know what’s happening in the world of your business.
Tips to get your newsletters right
There are ways to use a newsletter effectively – and some not so effective ways. Here’s a few tips to get you started.
Ask permission before adding – spam laws mean you can get in big trouble for emailing people without permission. So if you want to add your current clients to your mailing list, get their ok first.
Give plenty of value – make it worth people’s while to be on your mailing list. Give plenty of tips and insights that they might not get via your Facebook page. Offer special pricing or first chance at a new service.
Don’t send constant emails – no one likes 5 emails a week. In fact, too many emails can lead to a high number of people unsubscribing. Instead, keep it moderate. Between once a week and once a month is ideal, depending on how much content you have to share.
Which newsletter service do I recommend?
For people getting started, I generally suggest using MailChimp. It’s free to use for up to 2000 subscribers, which is plenty for the first couple of years! I’ll go into why I prefer Mailchimp in a future article.
Need help getting your newsletters set up? I’m happy to help. Head here for more information about how we can work together.